You’ve gone through the process of building your website. Your website is responsive and follows the latest design principles, your content is easy to navigate, social links are present and you have a clear call to action to guide the user.

But wait, there’s more.

Besides having an amazing website, it’s crucial to know if your website is converting. It is very useful to know what keywords brought users to your site and how they’re interacting with your site once they arrive. It’s a lot easier than people might think.

Google Analytics and Google Adwords allows just that and so much more. Linked together, they provide a snapshot of how effective your website is.

Google Adwords helps customers find your website. Business owners can make ads with specific keywords that show up on Google’s search and display networks. These ads can be highly targeted giving the business owner full customization as to who sees the ads. For example, you can target your ads to people in a specific city, by gender, a certain mobile device and more.

Furthermore, setting up Google Analytics with your website lets you know where users are coming from, how long they are staying on each page, where users are leaving the site etc. This allows you to set up funnels to guide users to complete a conversion whether it’s to sign-up for a newsletter, purchase an item or a custom dimension specific to your website.

Linking Adwords and Analytics will allow you to see the bounce rate, average session duration and more per campaign. You’ll get in-depth metrics to see which ads and keywords are driving sales and traffic on your site. With this information, you’ll be able to take advantage of advanced features such as enhanced remarketing capabilities or multichannel funnels that let you know which channels are closing the most sales.

Not to mention, with this information, you’ll constantly be able to make adjustments and modifications to your ads and website to ultimately lower your cost-per-click and increase conversions on your website.

So even though your site is amazing, linking Google Adwords and Google Analytics will give you a better idea of how it’s working.

And that’s powerful.