Search engines are very powerful, now more than ever before. They can process millions of pages and show you exactly what you’re looking for in less than a second. Unfortunately, these search engines can bring up everything associated with a specific name or business, whether it’s positive or negative.
Some of us wish there was a magic wand to get rid of the negative links.
There is no magic wand, but I’ll explain how you can bury the unwanted links in search engine sites, like Google.
Method #1: Create and utilize public profiles on the web
There are certain websites with a higher domain authority that naturally appear higher in a search results page. For example Facebook, LinkedIn, Twitter, Pintrest, Quora, Reddit, Tumblr etc. are very popular, and trusted websites. These are just a few of many.
Creating and actively posting on these platforms will naturally rank above a lot of other sites, which will help to bury the unwanted links. Be sure to post content that you wouldn’t mind being associated with in the future. Also, make sure that your profile is allowed to be publicly viewed!
Method #2: Comment on a variety of different websites.
Piggy-backing on method #1, comment on a variety of forums, blogs, social media and news articles. Even though these sites may not be ranked as those above, building an archive of comments and posts on a variety of sites can eventually push the older, unwanted links to page 2 and so on. This is also a great way to promote yourself or whatever you’re working on.
Method #3: Back-linking
A part of what makes a page appear above another page in the search results is the amount of links pointing to a page. For example, CNN is a very credible source for news not only because they put out highly trusted breaking news daily, but also because hundreds, if not thousands of credible sources across the web link back to CNN everyday.
You can get your content to slowly make its way up the results page by making your own back-linking web. Having a Facebook page with a Twitter link in your bio- and ultimately linking the Facebook page to a blog is just an example of back linking within your own social web. The more content posted, the more it is likely to be shared, furthering the strength of the link.
In short, burying unwanted links can be done by creating new and exciting material on highly trusted sites, commenting on a variety of blogs and forums and creating a back-linking web to rise up in the search rankings.